MOVIE CHANNEL- PRINT AD

This is when a movie channel announces a movie festival...Great movies to be shown to attract more eye balls, what do you do-

Good films make you "SIT" until they are over...Good movie channels make you "SIT" all through the day and night as they follow one good movie after another!

As such although the popcorn might simple get over and Beer might have to be refilled what happens to the couch that you are lodged on?

This thought gave lead to the image-

and the line which followed was:

1) A small price to pay for a great experience!

2) Effects of watching great films...the break is to avoid this!!(This line captured the pun of the commercial breaks that break the flow of a film but had to be there. By letting the audience know that we are aware of the disturbance but it is unavoidable and we care for them all the same the idea was stay light hearted yet matured.)

3) Another line keeping the same image in mind but taking a different tone was-

"You will be surprised how long you can sit on this!"-

It means that the sofa that was extremely uncomfortable to sit on has been used all day by you as you were engrossed in the films you were watching!!

4) A definite slogan that went with the above was- STAY SEATED!