Friday, May 1, 2009

MARATHON, PRINT AD

The first thing that comes to our mind- quiet naturally- when we think of a marathon is RUNNING!
During couple of years back when the marathon fever had just begun in our metropolis Mumbai, i was cajoling some of my friends to join me for the marathon and the popular point of contention was- "WHY WOULD WE RUN AT 7.00 p.m.... on a SUNDAY???"

That's when i came up with my counter attack identifying to them that all through your week and lives...you run alone- behind a bus, behind a train, behind a girl, behind a job... to be on time, to stay fit, to save a life, to please your wife....to escape an accident or to prevent one....etc etc... SO on this Sunday morning..."WHY NOT RUN TOGETHER SIMPLY FOR THE SPIRIT THAT KEEPS US GOING?"

Guess what?...that Sunday i had a lot of company!!

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