ZOOOOPERB!!

Its fun to watch the vodafone essar TV-commercials that are unveiled around the IPL. In all there are around 27 ads with a single concept of -ZOOZOOS- linking them all. Its very refreshing to see the ads that are sans any celebrity or too much of blah... blah...blah...

They are very precise, very innocent, very funny and thus extremely entertaining. You can watch one of the ads at http://www.afaqs.com/main1.html

It was amusing to learn that the ads were not animated, which is the impression that one gets! The snow white characters that we see are thin and tiny woman in costumes acting out the sequences surrounded by large sets and shot at 22 frames per second(Normal Speed being 25 FPS) which gives it the fast- forward effect!!

The music and the squecky chatter ads to the experience and makes you want to watch more and YES- we do understand what they are trying to tell us!

The people behind it-

Creative Team: O&M Creative

TeamProduction House: Nirvana

Director: Prakash Varma

Media Agency: MaxusPost-production

Studio: Platypus ProductionExposure: 360